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Effectively Using Social Media In Small Business

As a business owner, the term social media at first doesn’t seem to apply to your success or failure. With platforms like Facebook, Twitter, Instagram, Pinterest and countless others to mention here, all used by the majority of your customers, the importance of using social media in your business should become a bit more obvious.

That being said, not all types of businesses are suited for this so understanding when as well as where are the right times to use social media.

social-media-imageIf your business sells products that are easily captured in photos or video, then social media can be a very powerful vehicle to promote things. For example if you own a company that sells dog jackets or your have your own products in a online shopify store. Featuring your products in the best light will attract potential customers while also proving to your current ones that the product is of high quality. Involving people to participate by taking pictures of themselves using your product is also a great way to build even more brand awareness. Research other popular brands in your industry and uncovering ideas to apply in your own business should be easy.

Now, if you are a local business selling services, for example, you own a vancouver furnace company or maybe you do kitchen renovations somewhere in Australia; the point is, social media still can be used effectively in both of these situations. The most important thing to remember is that the majority of people care about themselves so featuring the end result for those who use your service will generate the right types of leads.

social-media-laptop-notebookWhat was mentioned are just a few ways that social media marketing techniques can be used in small business. Another powerful benefit of social media is the ability to monitor one’s online reputation. Local small businesses in particular depend quite a bit on the reviews of previous customers and social media platforms are the usual place where these views are expressed.

By keeping in tune with customer feedback and even being opened minded to negative comments that are constructive, one can improve their business. As you can see, there are many ways that social media can be used effectively even for smaller companies. Participate today and reap the rewards!

 February 11th, 2016  
 Steve Kemp  
 social media  
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The 3 Top Women In Online Marketing

There are a lot of women involved with online marketing. Some of them you may have not heard of, but they are considered to be some of the top ones. If you want to know who some of the top women in online marketing are, then read the rest of this article.

Ann-Handley-Online-marketer1. Ann Handley– Ann is one of the most popular names in online marketing. She is the chief content officer for a popular marketing firm that provides various tools and content for digital marketers. She has a tremendous amount of experience with digital marketing and she often writes about strategies to market businesses, and she has even wrote a book on how to create blogs, videos, podcasts, eBooks and webinars. Not only that, but Ann co-founded ClickZ, which is an interactive marketing news site.

Jeanne-Jennings-Email-Marketing2. Jeanne Jennings– Jeanne is another well-known figure in online marketing, especially email marketing. In fact, she has more than 20 years experience in email marketing and she once served as the head of email product development at RBI US, short for Reed Business Information, and at the time it was the largest B2B publisher in the United States. That right there is impressive and it’s no secret why Jeanne is highly successful and has made a successful career doing what she does.

3. Mary Weinstein– Mary is another woman who knows a MaryWeinsteinlot about online marketing, especially pay-per-click, and she knows a lot about retail search. She is known for updating her Twitter account often and providing her followers with information about PPC and AdWords. She is also active on the CPC Strategy blog, and that is where you can read various articles that she posts. You should subscribe to the blog or become a follower on Twitter because you can learn a lot of different things from her, and you may even learn things you never knew before.

Ann Handley, Jeanne Jennings and Mary Weinstein are all knowledgeable in various areas of online marketing. If you are not familiar with these women and their careers, then you should learn more about what they do because they provide a wealth of knowledge. If you want to be successful with online marketing, then you should follow these women, as well as other top women in the field that were not discussed above. The more successful people you follow, the better your chances will be at becoming successful with online marketing.

 December 30th, 2015  
 Steve Kemp  
 learning, online marketing  
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Where To Turn For Online Class Websites

It can be difficult to know where to turn for the best websites for online classes. However, here you will find a few tips that can get you where you need to be. It’s just a matter of paying attention to the rules, so be sure that you are careful with where you turn.

A good website should be well reviewed, especially if you are going to be putting money into it. Don’t look at a website and think that since it’s nice, you can just put money into it and have the best courses to take. Sometimes people set up websites just to take your money, information, and then they give you a really bad class to take. Before you trust in anything of this nature, find reviews from people that actually dealt with the site and not just testimonials that the website has on it.

Classes that you take should be as up to date as possible. No matter what the subject is, you need to know the current information in case anything has changed. This is especially important if you are doing classes on anything that has to do with technology. Unlike history or geography, when you look at technology it changes rapidly and each year there are multiple changes that you have to know about. One way to figure out how recent a course is would be to get the required reading list so you can see when the books or other materials were put out.

The best websites for how to learn English or any language are now something you know how to find. Since this is a great way to learn a lot about a subject, you’ll find it is worth your time to be cautious. Getting as much knowledge as you can gives you a leg up on the competition.

 December 28th, 2015  
 Steve Kemp  
 content marketing, learning  
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Understanding Why Social Media Works for Small Business

Social media has been a boon for many small businesses wanting to make their mark online. Whether it’s an active Facebook account, some great short videos on YouTube, or a snarky Twitter account, a business that knows how to do social media right can connect with customers, get their brand out, and reach out to the local community and every area they want to do work.

There are several reasons why social media has been a boon for small businesses.

Reason #1: Bigger bang from fewer bucks
One of the great things about social media is that a small business can start out with $0 of investment. While buying Facebook ads and sponsored Tweets can make a big impact, a business can get started even with no investment at all – and then start slowly and easily scale the advertising on the way up.

Even when looking at buying ads, Facebook ads and YouTube ads tend to get much more views and clicks than Pay Per Click for the same amount of investment. That’s more attention, more followers, more potential long term customers.

Reason #2: Ability to be themselves
One of the major advantages of social media is you don’t need a persona, you don’t need to be overly professional, you can just be yourself and develop friendly, authentic relationships with customers that will lead them to trusting you.

Reason #3: No need for technical expertise
Social media is easy to sign up for and easy to post to, meaning there’s no need for technical expertise like the type that is needed for setting up hosting, creating a website, or even running an effective Pay Per Click (PPC) campaign that will get you the results you want. With social media it’s an easy setup, share, and go!

Reason #4: Goes hand in hand with SEO work
If a small business does have a website, having an active social media account allows them to point to that website while an active social media footprint is a major part of ranking a website in the SEO world. You don’t have to choose one or the other. Working with SEO and social media hand in hand will get a lot of local attention for small businesses.

Social media works because it can be locally aimed, and it allows companies to connect with people on a more personal level while revealing their own human side. That builds trust, and people love to buy from the people that they trust. That’s why social media has been a boon for smart small business owners.

 December 21st, 2015  
 Steve Kemp  
 online marketing  
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Which Social Media Sites/Apps Are Going To Be Big In 2016?

Certain social media platforms like Facebook and Twitter are mainstays, and they likely will be around for quite some time. Then there are the social media sites that are always emerging and either catching on or going by the wayside. Instagram and Pinterest have also been popular, and they have their niches carved out. But what social media platforms are going to be big in 2016?

Periscope is one of those social media tools that is getting popular with all ages, and I’ve seen it’s popularity corresponding with Twitter. You see, my first introduction to this tool was when a meteorologist in Myrtle Beach was keeping people updated with Periscope.

People use Periscope for much more than just weather. There was one example I found online where someone was providing a spectacular Eiffel Tower view. Periscope can take you places and help you see things that you can’t see in person at the time. You’ve got the view, courtesy of others, and they post their Periscope links on other social media sites.

Instagram is already popular as mentioned, but you’re going to see it gaining in popularity even more as well. Snapchat is likely to have run its course, and I would think that it will fizzle in 2016 or simply be replaced by other apps that the teens are raving about for awhile.

Remember that social media is heading in the direction of apps more than anything, as all web-related activity is going mobile. Will Xing take over LinkedIn when it comes to social networking for professionals? Many people think that this will likely not happen because people using social media for professional purposes often don’t change platforms too often.

There are also tools that help you have a better social media experience, yet they aren’t a social media site or app themselves. Disqus is one of those tools, and there is a list of several of them that you might not have even heard about. Disqus helps with spam and managing social media feedback.

Twoo is gaining in popularity, but it’s likely not to take over in 2016 or anything. There are plenty of others, but so far, it’s really hard to discern which ones might break from the crowd. Until Facebook or Twitter starts to fade, it’s like everything else introduced is just an extra social media tool to use to better your experience.

 December 19th, 2015  
 Steve Kemp  
 content marketing, online marketing  
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Understanding Content Marketing

As time has gone by, the consumer has learned how to completely ignore all forms of traditional marketing. Today’s consumer owns a DVR in an effort to skip TV adverts, often ignores magazine advertisement, and has become so adept at surfing the web that he can take in any online information he wants with the least care for buttons or banners – making all these options irrelevant. A smart marketer understands that traditional forms of marketing are becoming less effective by the day and that there is a need to find and embrace a better way to market things he or she wants people to buy.

The great thing is that there is an option that makes this possible, and that option is content marketing.

What Is Content Marketing?

Content marketing can be defined as the use of a strategic marketing approach that focuses on creating and distributing relevant, consistent, and valuable content to attract and maintain a clearly-defined audience with the primary aim of driving the customer to make profitable actions.

The main purpose of content marketing is to attract customers and to retain them by creating valuable and relevant content with the main intention of enhancing or changing a consumer’s behavior. Content marketing focuses on owning a media and not renting it and is an ongoing process that works best when assimilated with an overall marketing strategy.

Content marketing is essentially the art of communicating with prospects and consumers without selling and can, therefore, be defined as “non-interruption” promotion. Instead of pitching a service or product, you only deliver information that makes your targeted buyer or consumer more intelligent. This form of marketing is founded on the premise that if a business provides consistent, quality, and valuable information to its buyers or targeted consumers on an ongoing basis, they – the customers and consumers – will ultimately reward it with loyalty and business. The interesting thing is that they actually do.

This marketing approach is fast becoming one of the most relied on ways to promote a brand, product, service or business, with some of the greatest companies in the marketing world using it to market their stuff. At the same time, content marketing is used by small businesses and simple one-person shops all over the world. Why? Simply because it works.

Content Marketing: The Future Of Marketing?

The main different between this marketing approach and other marketing options is that it capitalizes on providing consumers and buyers useful and valuable information leaving them knowledgeable, therefore, allowing them to make more informed decisions when buying a product, service or brand. When done right, content marketing will make a person pause, read, think and act/behave differently. One of the main reasons why content marketing is the future of marketing is because marketing is simply impossible without great, valuable content. The truth of the matter is that different forms of marketing including SEO, inbound marketing, social media marketing, PPC, content strategy, and PR amongst others, cannot work without quality content.

 December 16th, 2015  
 Steve Kemp  
 content marketing, online marketing  
 0 Comment
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